UA4100 Digital Experience Manager

 

Content:

• 5 days / 10 half days training + test + certificate

UX Strategy – UX from a management perspective

• Overview of Usability, User Experience, UCD User Centered Design, ISO 9241
• UX & Usability Basics ISO 9241-11 -110 -210 -161 -112
• Business model
• Value propositions - the benefits or: What value do we offer to the customer?
• Resources - the key resources
• Key Activities
• Partner (Key Partner)
• Customer Relationships
• Channels, marketing and communication channels
• Customer Segments / Customer Groups
• Revenue streams
• Cost Structure - the costs at a glance
• Refreshment curriculum CPUX-F from a management point of view
• User Experience Design
• Introduction to the usability engineering process - ISO 9241-210

Overview of user research

• Methods of user research and human centered design process
• User research & context of use analysis
• Usability evaluation & testing as a source of user research

User research & context of use

• Prepare and conduct contextual interviews
• Make observations
• Prepare and conduct focus groups
• Document context of use descriptions
• Personas
• As-is scenarios
• Mental models
• Task models
• User groups & user group profiles
• Identify user needs in context of use information and translate them into user requirements
• Convert requirements into user requirements in a targeted manner
• Consolidate usage requirements
• Consolidate and prioritize usage requirements with users

Exercises:

• Create interview guidelines
• Conduct an interview
• Document as-is scenarios & task models
• Develop personas

User Research Usability Testing & Evaluation

• Plan & carry out user-centered evaluations
• Moderated usability test
• Unmoderated usability test with video recording
• Remote usability test
• Eye tracking and other methods
• User survey
• KJ method

Exercises:

• Create test script for usability test
• Carry out unmoderated usability test with video recording
• Moderate remote usability test and record it with video
• Evaluation of the usability tests with the KJ method

Design Thinking in Product Development / Service Design

• Introduction to Design Thinking
• Origin, development, current applications, case studies, field reports
• The design process
• Description and justification of the stages in the design thinking process
• For which types of problems is Design Thinking suitable (and for which not)?
• The environment: mixed teams, the place, time boxing strategies and implementation methods
  
  
• 1. Understand
• Define the problem space
• Stakeholder mapping
• Formulate a design challenge

• 2. Watch
• Empathy in the design process
• Methods of observation
• interviewing
• group discussions
• Complementary methods: diaries, mobile ethnography, surveys
• Analysis and synthesis of data

• 3. Point of view
• Empathy mapping
• Customer Journey Mapping
• Personas
• Formulate a point-of-view statement

• 4. Idea generation
• brainstorming rules
• creativity techniques
• idea selection

• 5. Prototyping
• Why prototyping?
• Types of prototypes

• 6. Testing
• test methods
• perform tests
• Evaluate tests and bring results into the process

UX & Behavioural Design

• Scenario & Persona in UX Design
• Persuasive Technology
• Habits
• Habit Forming Products (habits and how products promote and shape habits)
• Perception Psychology - Mental Models, Affordances, Gestalt Principles
• Gamification
• Game design
• How game concepts can be applied in everyday business
• Behavior Patterns
• Other behavioral patterns

UX Behavioural Design Patterns

• 30 Important UX Behavioral Design Patterns
• Classification in the UCD process
• Get to know the most important methods
• Classification of methods in the usability engineering process
• Apply the methods and examples

Measuring the User Experience

• Overview of Usability Evaluation and Usability Testing
• Get to know the most important usability evaluation methods
• Classification of the evaluation methods in the usability engineering process
• Exercise: Planning and Conducting a Usability Evaluation

UX Process Management & Usability Maturity Models

• Overview of Usability Maturity Models (ISO, Human Factors, Nielsen)
• Develop processes & metrics
• Tools: Confluence, Jira, Google Analytics, ...

Test and Certificate "Usability Academy - Certified "Digital Experience Manager"

• Exam to UX Architects
• Online test with about 100 questions
• Multiple choice questions
• Usability Academy certificate

Price: € 2.950,- plus VAT

      
Dates: ...here